QUALITATIVE RESEARCH

OUR PURE RESEARCH EXECUTION

THREE MAIN APPROACHES

The choice of one approach depends on the nature of the problem

Qualitative Research
quantitative Research
Strategic Consultancy

BIG ORIENTATIONS

Research Project Tracker

TRACKER RESEARCH PROJECT

Market Research

SECONDARY RESEARCH

qualitative research methods

QUALITATIVE RESEARCH

quantitative research methods

QUANTITATIVE RESEARCH (AD HOC)

market insight
Use consumer segmentation, U&A, brand image, and other trackers to monitor key company metrics over time
Research information from competitors, other markets, or other categories that could be relevant to your company
Use consumer segmentation, U&A, brand image, and other trackers to monitor key company metrics over time
Use consumer segmentation, U&A, brand image, and other trackers to monitor key company metrics over time
Data Analysis
Comprehensive view of your key consumer data points including demos and how they change
Free, gives you macro picture
Deeper understanding into consumer attitudes and behaviors about any topic, flexible(can change as go)
Relatively fast, relatively cheap
Data Analysis
Quality is dependent on research agency, can be pricey
Could get you off tangent, but generally few problems
Can be time consuming or expensive, quality is dependent on person executing it
Need to know inputs in order to conduct it, questions set after written, consumers often rationalize

QUALITATIVE RESEARCH METHODOLOGIES

focus Group

FOCUS GROUP

Friends group

FRIENDS GROUP

Discussion Group

OPPOSITION

One-on-one interview

IN-DEPTH INTERVIEWS (IDIS)

Forced trial discussion

USABILITY/USER EXPERIENCE

M
Discussion with a group of strangers
Discussion with a group of friends
Discussion with a group of people with opposing ideas

One-on-one
interview

Forced trial and discussion
Market Insight
Understanding attitudes; mass-market topics; speed
Understanding attitudes; personal topics
Understanding opposing attitudes quickly
Deeper knowledge of a specific opportunity, lifestyle products

Understanding attitudes
and some behaviors,
technology, testing,
refining ideas, and
user interface

Market Overview
Good for overviews and exploration
Honest, can explore personal/ embarrassing topics
Shows nuances in ideas, pushes debate, feels natura
Good for difficult recruits, deep understanding, can explore personal/ embarrassing topics
Test ideas live, best for tech, includes conversation and action
Market Overview
Limited time, unnatural setting, too public, potential for group bias, conversation only
Limited time, some things. Don’t discuss with friends, conversation only
Limited time, harder to control, conversation only
Don’t see bigger picture, potential to “please the interviewer,” conversation only
Unnatural trial, potential to “please the interviewer

FOR YOUR QUALITATIVE STUDIES,
WE CAN….

  • Recruit respondents ourselves
  • Offer you the opportunity to work with moderators with strong references and at least 5 years of experience
  • Offer you facility rooms with one-way mirror, provide catering, and submit video and audio recordings. Equipped with:
  • Sennheiser MKE 2-pc Ceiling Microphone
  • Camera recording(if required)
  • Digital Voice
  • DVD Playe
  • Flip chart
  • Free Wi-Fi
  • 35m2 arranged terrace accessible from viewing rooms
  • Provide you transcripts in any language
  • Provide you simultaneous interpretation in any language
  • Arrange the transport for Focus Group participants when necessary
  • Organize the airport transfers and hosting of yourself
  • Broadcast Focus Group discussions and in-depth interviews online from website and give you private access with a secret password
In independent qualitative studios/observation rooms we operate, we hosted international clients and organized thousands of focus group and in depth interviews.

We are able to provide you the full research work(design, execute and deliver report and strategical thinking).

OUR QUALITY CONTROL PROCESS

We perform 5 different actions to ensure robust quality in data collection and validation both for quantitative and qualitative studies…

FOR QUALITATIVE STUDIES

relevant studies

Ensure all the target profile are taken in consideration in the group composition

Market Data

Recruitment Guide use to ensure we capture all the big drivers of participants difference

Market Analyisis

Back Checking

100% of all participants are met for a 5 minutes pre-discussion by our quality control team at least 48h before the group discussion.

Surveys

Spot Editing

Second participants screen at the Focus Group entrance to ensure right profile

Statistics

Note Review

All the notes are reviewed at the end of each group to make sure they are complete, taking in accounts verbal and non-verbal verbatims.

qualitative Studies
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