QUALITATIVE RESEARCH
OUR PURE RESEARCH EXECUTION
THREE MAIN APPROACHES
The choice of one approach depends on the nature of the problem
BIG ORIENTATIONS
TRACKER RESEARCH PROJECT
SECONDARY RESEARCH
QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH (AD HOC)
QUALITATIVE RESEARCH METHODOLOGIES
FOCUS
GROUP
FRIENDS
GROUP
OPPOSITION
IN-DEPTH INTERVIEWS (IDIS)
USABILITY/USER EXPERIENCE
One-on-one
interview
Understanding attitudes
and some behaviors,
technology, testing,
refining ideas, and
user interface
FOR YOUR QUALITATIVE STUDIES, WE CAN….
- Recruit respondents ourselves
- Offer you the opportunity to work with moderators with strong references and at least 5 years of experience
- Offer you facility rooms with one-way mirror, provide catering, and submit video and audio recordings. Equipped with:
- Sennheiser MKE 2-pc Ceiling Microphone
- Camera recording(if required)
- Digital Voice
- DVD Playe
- Flip chart
- Free Wi-Fi
- 35m2 arranged terrace accessible from viewing rooms
- Provide you transcripts in any language
- Provide you simultaneous interpretation in any language
- Arrange the transport for Focus Group participants when necessary
- Organize the airport transfers and hosting of yourself
- Broadcast Focus Group discussions and in-depth interviews online from website and give you private access with a secret password
We are able to provide you the full research work(design, execute and deliver report and strategical thinking).
OUR QUALITY CONTROL PROCESS
We perform 5 different actions to ensure robust quality in data collection and validation both for quantitative and qualitative studies…
FOR QUALITATIVE STUDIES
Ensure all the target profile are taken in consideration in the group composition
Recruitment Guide use to ensure we capture all the big drivers of participants difference
Back Checking
100% of all participants are met for a 5 minutes pre-discussion by our quality control team at least 48h before the group discussion.
Spot Editing
Second participants screen at the Focus Group entrance to ensure right profile
Note Review
All the notes are reviewed at the end of each group to make sure they are complete, taking in accounts verbal and non-verbal verbatims.