QUANTITATIVE RESEARCH

OUR PURE RESEARCH EXECUTION

THREE MAIN APPROACHES

The choice of one approach depends on the nature of the problem

Qualitative Research
quantitative Research
Strategic Consultancy

BIG ORIENTATIONS

Research Project Tracker

TRACKER RESEARCH PROJECT

Market Research

SECONDARY RESEARCH

qualitative research methods

QUALITATIVE RESEARCH

quantitative research methods

QUANTITATIVE RESEARCH (AD HOC)

market insight
Use consumer segmentation, U&A, brand image, and other trackers to monitor key company metrics over time
Research information from competitors, other markets, or other categories that could be relevant to your company
Use consumer segmentation, U&A, brand image, and other trackers to monitor key company metrics over time
Use consumer segmentation, U&A, brand image, and other trackers to monitor key company metrics over time
Data Analysis
Comprehensive view of your key consumer data points including demos and how they change
Free, gives you macro picture
Deeper understanding into consumer attitudes and behaviors about any topic, flexible(can change as go)
Relatively fast, relatively cheap
Data Analysis
Quality is dependent on research agency, can be pricey
Could get you off tangent, but generally few problems
Can be time consuming or expensive, quality is dependent on person executing it
Need to know inputs in order to conduct it, questions set after written, consumers often rationalize

QUANTITATIVE RESEARCH METHODOLOGIES

ETHNOGRAPHY

PARTICIPANT OBSERVATION

MAN-ON-STREET

M
Extended time with respondent – including mix of IDI and participant observation
Personally engage in subject of study(can also be poor Man’s tag-along)
Interview people engaging in subject of study(can also be poor man’s IDI)
Market Insight
Understanding behavior, Lifestyle products, exploration, discovering unmet & latent needs
Understanding behavior, experiencing intricate activities, and processes
Understanding behavior, speed, seeing people in action
Market Overview
Very accurate, gets full story of a person, and their attitudes and behaviors
Pushes understanding
Fast, honest, natural, includes conversation and action
Market Overview
Time consuming; usually can only study limited amount of respondents
Consumers aren’t directly involved, moderator can be biased

Not always legal, limited
time with respondents

FOR YOUR QUANTITATIVE STUDIES, WE CAN…

  • Prepare questionnaires
  • Do surveys using any method you wish (FTF, CATI, CAPI, online, etc.)
  • Send you verified and approved surveys and upload their scans to your system
  • Prepare data maps and submit the compiled data
  • Process the data using any program you wish, and deliver it in any format data base
  • Monitoring the data collection process using a quality process that ensure data robustness
  • Analysis of the data
  • Analysis tabulation
  • Cross-variables analysis
  • Data Modeling
  • Insights generation from data analysis
  • Report wring with clear recommendation on the right direction to go (in any language)
  • Organize the airport transfers and hosting of yourself
As for Qualitative research,
we are able to provide you the full research work (design, execute and deliver report with strategic directions)

OUR QUALITY CONTROL PROCESS

We perform 5 different actions to ensure robust quality in data collection and validation both for quantitative and qualitative studies…

FOR QUANTITATIVE STUDIES

Market Analyisis

Live Supervision

10% of Interviews are conducted in presence of the supervisors for each Interviewer.

Spot Checking

25% of the questionnaire done when the supervisor was not with the interviewer are double checked by him in presence of the interview-logic check.

Back Checking

20% of the questionnaire done when the supervisor was not with the interviewer are called back (telephonic call back of interviewee) to ensure the interview took really place and if any doubt a physical back-check is conducted.

Spot Editing

25% of the Interviews are recorded for keys questions and listen back to ensure the question were well register.

Length Check

100% of the question are checked in terms of duration. Those who a

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